Automotive PR Case Study

GMC Stars & Stripes Sierra Hashtag Challenge

OUR WORK | Stars & Stripes Sierra Hashtag Challenge

In honor of the new 2014 GMC Sierra, DFW GMC Dealers – in partnership with Cumulous Radio – the “GMC Sierra Hashtag Challenge” benefited two military charities – Patriot PAWS and Snowball Express.

Terry Dorsey with New Country 96.3 KSCS led the challenge.

During the six-week challenge, DFW GMC Dealers had two 2014 GMC Sierra trucks in the Metroplex. One truck was wrapped with #TeamStripes for Patriot Paws and the other with #TeamStars for Snowball Express. The trucks traveled the Metroplex to various events and celebrations, and the public had the opportunity to have their photograph taken with each truck.

Individuals voted for a charity by uploading a photograph of the wrapped Sierra truck to Twitter or Instagram with their charity’s hashtag – #TeamStripes for Patriot Paws or #TeamStars for Snowball Express.

Over 73,000 photos were tweeted and posted. Team Stripes – Patriot PAWS had 57,804 photos tweeted and posted, and Team Stars – Snowball Express had 15,648.

For every photo taken at an event and posted with a hashtag, the submitter was entered to win a 2013 Country Fair VIP ticket package and the opportunity to help present the check to their chosen charity on stage .

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